by Adrienne Bitoy-Jackson, Award Winning Public Service Administrator, Inventive, Resourceful, Effective Thought Leader, Writer, and Change Agent
“Don’t succeed in being like everyone else, because the company doesn’t want to hire everyone; they want to hire THE one. The ONE with the experience or potential that fits with their organization’s culture, strategic goals, and future directions.” ~ A. Bitoy-Jackson
In the last several days, I have reviewed approximately 150 resumes for 11 open positions from a colleague’s recent job fair. The openings varied from technology to construction management to procurement. These are fiscally difficult times and even though the jobs market is slowly recovering , you still want to maximize the return on your professional investment. While this is not my usual responsibility, let me share with you some observations about job seeking and selling “yourbrand”, in an extremely tight market with high unemployment rates.
Job fairs are a little like open “casting calls”. Rarely is anyone discovered. (i.e. hired), on the spot. Although you may see yourself starring in the role of the brand new hire, you won’t “audition” for the part until the interview; and that is generally occurs AFTER you have completed an application, provided something demonstrating your job performance ability, e.g. a resume, curriculum vitae, or a portfolio. It’s important to show them what you have to offer, if you dressed to impress, make sure your documentation is “dressed”, too.
When applying to a company, be specific. Customize your information for that purpose. You are probably thinking that can be costly and labor intensive; but so is producing and providing generic materials in hopes of landing your “dream” job. Your material doesn’t have to be extravagant, just compelling and to the point. The IRS may even allow you to deduct resume writing services from your taxes, providing you meet certain criteria. Key in on those basic requirements, because they fuel online searches. Add that “star quality” value proposition, tell how you will deliver better than the rest. Look and sound good on paper; you spent time getting work experience and/or credentials. If you don’t have the experience, then deliver on potential Don’t short change yourself, economical and cheap are not the same thing. Invest in your success; aren’t you worth it?
A ratio of nearly 15 to 1 applicants means positions will be initially screened for at least basic requirements. Don’t mismatch your skills and experience with an all-purpose, bland “objective”. Everyone wants “a position to advance”; everyone wants to be in an organization that offers “growth opportunities”. Don’t succeed in being like everyone else, because the company doesn’t want to hire everyone; they want to hire THE one. The ONE with the experience or potential that fits with their organization’s culture, strategic goals, and future directions. If you aren’t, even though you get the job you won’t be happy. Chances are you won’t stop looking, and neither will they.
Those are my insights, hope they were helpful and happy hunting!
Adrienne Bitoy Jackson is an award Winning Public Service Administrator, Inventive, Resourceful, Effective Thought Leader, Writer, and Change Agent. She is the President and CEO of heuristics marketing consultants, providing technical assistance services and professional development to clients who share the vision of empowered, sustainable Nonprofit Enterprises, Community Based Organizations, Faith Based Institutions & Professional Associations that enrich lives and communities.
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