My Favorite Marketing Ploy of the Summer

Well, it’s almost over.  As of September 30th, my $1 refills at Corner Bakery will come to an end.  We had a good win-win run.  Cheap drinks for me and donations going to the No Kid Hungry campaign. I love it when doing something for myself also benefits another.

I know this approach of refill cups is not new but my question is…how does CB make it seem so?

I think the key is in this photo by @frenchieOtis. A sense of warmth, community and family was somehow incorporated into the CB campaign.  

dog with cornery bakery refill cup - at frenchieOtis

Photo credit:  @frenchieOtis

Advertisements


Categories: Activism

Tags: , , , ,

I woud like to hear from you

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: