Vocalist, Song Writer, Actor, Director, Choreographer and Entertainer
Todrick Hall is a powerhouse. His road to fame began when he became a semi-finalist on Season 9 of American Idol, but that was just the beginning. Todrick or Toddyrockstar as he’s known by millions of fans, is a YouTube celebrity and rising star. He has effectively built a tribe of young, old and everyone in between.
“Everything I do, I do it for my Babez, for the Kidz, I do it for my Toddlerz!” ~Todrick Hall
Todrick Involved Fans in Designing His Twerkus Tour
Just last night, my friend Stella and I attended his concert at the Vittum theatre in West Chicago. It was an hour of joyful fun that featured numbers from some of his most popular YouTube videos. Everyone there purchased tickets to the performance, not just because we wanted to see Todrick, but because he asked us to be there.
Over the course of one month, Todrick posted a series of instagram messages asking for fan input on several aspects of the tour: locations, ticket prices, content and more.
As I purchased my ticket for the Chicago performance, I felt as though I was buying into an experience designed for me. It was a great feeling. I imagine people who order customized Lamborghinis feel that on a much grander scale.
All throughout the tour, Todrick keeps fans engaged by posting photos from each city, messages from the cast and photos with fans.
My Favorite Todrick Hall Videos
I warn you, some of these videos are a bit risqué, so don’t watch this in the office.
Connect with Todrick:
- Instagram: http://instagram.com/toddyrockstar
- Twitter: https://twitter.com/toddyrockstar
- YouTube: http:// www.youtube.com/todrickhall
- Website: http://www.todrickhall.com
More on Building Tribes:
- Seth Godin: The Tribes We Lead (TED.com)
- How to Get Your Ideas to Spread (TED.com)
- Tribes and the Reality of Worldview (Sethgodin.typepad.com)